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Kimoby vs Toma

The Best Toma Alternative for Dealership Service Departments

Toma is a voice AI agent built for dealership phone calls. Kimoby is a service lane operating system where Kimoby Voice is one module inside a full platform, connected directly to your DMS.

Trusted by 1,000+ dealerships across North America.

How is Kimoby different from Toma?

Toma is an AI voice agent built for dealership phone calls: scheduling service appointments, handling recall surges, and following up on leads. Kimoby is a service lane operating system where Kimoby Voice is one module inside a full platform. It integrates with the DMS to sync customer data, ROs, and appointments, so advisors text, send video inspections, share estimates, collect payments, manage loaners, and follow up on CSI, all from the same system that also handles missed calls.

Because Kimoby Voice runs inside the full platform, a call that gets routed to text continues in the same customer thread as every other interaction on that repair order. A standalone voice agent can handle the call, but once it ends, that context has nowhere else to go without a separate integration built on top.

What the service advisor gets with Kimoby

Missed calls handled by Kimoby Voice

Kimoby Voice catches the calls advisors can't get to, matches the caller to their open RO, and routes them to their own advisor or offers a switch to text.

Video inspection with AI-generated estimate

Technicians record a video walkaround. Kimoby turns it into a customer-facing estimate with photos, so the customer sees exactly what's being recommended and why.

Texting tied to the RO

Every text ties to an open repair order, not just a phone number. Advisors see the full thread next to the RO, so nothing gets lost between visits.

Payment collected via text or terminal

Customers pay by text or at an in-person terminal. Either way, the payment writes back to the RO automatically.

Loaner contract tied to the RO

Loaner agreements are generated and signed digitally, linked to the same RO as the repair. No separate paperwork trail to track down.

Google review request triggered by CSI score

A review request goes out automatically after a high CSI score. Lower scores get flagged internally first, before anything reaches a public review site.

What you get with Kimoby

One platform, four modules, on the DMS you already have.

Service Lane OS

Where your advisors spend their day. Every module plugs into it.

Digital InspectionVideo-to-CustomerDigital EstimatesCSI SurveysSMS TextingStatus UpdatesOne-tap ApprovalsAI-drafted EstimatesAppointment Reminders

Voice

The service calls your team can't pick up, answered.

Voice picks up what your advisors miss, takes the message and drops it in the thread. It doesn't book appointments yet.

✓Your advisors' phones ring first
✓Caller and RO identified from your DMS
✓Transcript, summary and sentiment in the thread
✓Status updates without the advisor picking up

Pay

Mobile and in-person payments in one place.

Pay from the text before pickup, or at the counter. Surcharge and Affirm built in.

✓Text-to-pay and in-person terminals
✓Credit card surcharging where your state allows it
✓Financing with Affirm
✓CDK writeback

Go

Loaners you can see.

Digital contracts and damage photos on every unit. Tracking through OEM over-the-air connectivity or an OBD-II device.

✓Pre-visit check-in by text
✓Digital contracts and damage documentation
✓OEM over-the-air tracking for Toyota, Lexus, Mercedes-Benz and BMW
✓Fuel and damage charges from the contract

Grow

Campaigns your team sends.

Reminders, recall, declined work, tire season. Your BDC builds and sends them.

✓Service reminders and recall outreach
✓Declined-work follow-up
✓Seasonal and reactivation campaigns
✓Reviews and reputation management

Works with your DMS

CDK with writebackReynolds & ReynoldsPBSTekionDealerTrackAutosoftSertiDealer VuQuorum

OEM approvals

Service lane and communication programs

BMW Activities FundVW eConnect & CMCGM Canada approved vendorFord Commitment Program

Loaner programs (Kimoby Go)

ToyotaLexusMercedes-BenzBMW

Ford: qualifying vendor, submitted for the 2027 list.

Month-to-month, no long-term contract. Setup is $2,000 virtual or $6,000 on-site, first month included.

See pricing
Before this, I was seriously looking at hiring someone just to handle our inbound calls. A few months in and I'm really glad we went with this instead.
Andrew Lusignan Andrew Lusignan Service Manager at Gary Moe Mazda Lethbridge
Read the success story

How Kimoby compares, side by side

Capability Kimoby Standalone voice AI agents
Built for The full dealership service lane workflow Dealership phone calls, inbound and outbound
DMS integration CDK (write-back), Reynolds, PBS, Tekion, DealerTrack, Autosoft, Serti Often limited to select scheduling systems
Missed call handling Yes, Kimoby Voice, tied to the RO Often available, inbound and outbound
SMS texting Yes, tied to the RO Sometimes available alongside voice
Video inspections with AI-generated estimates Yes Not typically part of the platform
Mobile payments Yes, text-to-pay and in-person terminals, with CDK write-back Not part of the platform
Loaner fleet management Yes, with GPS and digital contracts Not part of the platform
Recall and retention campaigns Yes, Kimoby Grow: declined service, recalls, warranty, tire season Often limited to call-based recall reminders
Pricing Transparent, published, month-to-month Varies, often usage-based and sales-gated
Books the appointment without a human Not yet. Kimoby Voice routes the call or switches to text, a person closes the booking today. Autonomous booking is on the roadmap. Often yes, books directly into the scheduler

Based on publicly available product information as of this writing.

Talk to us.

1,000+ dealerships. Month-to-month. Works with your existing DMS.

FAQ

What's a good Toma alternative for a dealership service department?

Kimoby is a service lane operating system where Kimoby Voice, missed-call handling tied to the repair order, is one module inside a full platform. It also covers texting, video inspections, digital estimates, payments, and loaner management, all connected to the DMS, rather than a standalone voice agent bolted onto everything else.

Can Kimoby replace Toma at a dealership?

For most of the call, yes. Kimoby Voice catches the call, matches the caller to their open RO, and routes them to their advisor or offers a switch to text, all inside the same platform as texting, video, and payments. One real gap: Kimoby Voice doesn't yet book the appointment on its own the way Toma does, a person closes that loop today. If autonomous booking is the priority, that's worth weighing directly.

Does Kimoby Voice book appointments automatically?

Not yet. Today, Kimoby Voice identifies the caller, matches them to their RO, and routes the call or offers a switch to text, but booking the appointment itself still goes through a person. Autonomous booking is on Kimoby's roadmap.

What does Kimoby Voice do differently from a standalone voice AI agent?

A standalone voice agent can answer a call, but once it ends, that context doesn't automatically flow anywhere else. Kimoby Voice is built into the same platform as texting, video inspections, and payments, so a call that gets routed to text continues in the same thread as every other interaction on that repair order.

Does Kimoby integrate with the DMS?

Yes. CDK (with write-back), Reynolds, PBS, Tekion, DealerTrack, Autosoft, and Serti. Customer data, ROs, and appointments sync automatically.

Can Kimoby send video inspections?

Yes. Technicians capture photos and video. AI generates a customer-facing estimate. The customer approves or declines each line item from their phone.

Does Kimoby include payment processing?

Yes. Mobile text-to-pay and in-person terminals in one system. Credit card surcharging. Affirm financing. CDK write-back.

How much does Kimoby cost?

Transparent pricing at kimoby.com/pricing. Month-to-month. No long-term contract.