Kimoby vs Impel
Impel focuses on AI marketing. With Kimoby, marketing is one module inside a full Service Lane OS that covers texting, inspections, estimates, payments, loaners, and Kimoby Voice.
How is Kimoby different from Impel?
Impel focuses on AI-powered marketing across the dealership. Kimoby is a Service Lane OS where marketing is one module inside a full service workflow. Campaigns for declined service, recalls, warranty expiry, and tire season are triggered by DMS data: VIN, mileage, service history, and appointment status. No manual list building.
Because Kimoby's marketing module is connected to the same platform advisors use for texting, inspections (also called digital MPI), estimates, and payments, the customer journey is continuous. A recall campaign drives a booking. The advisor sends a video inspection. The customer approves. Payment is collected. Everything flows through one system tied to the RO.
What the service advisor gets with Kimoby
Customer arrives, advisor texts from the same platform
Technician sends video inspection
AI generates customer-facing estimate
Customer approves or declines each line item
Payment collected via text or terminal
Declined services queued for follow-up campaign
CSI survey sent automatically post-service
Positive CSI triggers Google review request
Results dealerships see with Kimoby
dealerships across North America
staff hours saved monthly at Honda & Toyota of Seattle
approval rates with video (J.D. Power 2024)
What Kimoby includes beyond marketing
Marketing is one module inside the full Service Lane OS. The full platform includes:
Service Lane OS
Two-way texting, video inspections with AI-generated estimates, digital estimates with approve/decline
Kimoby Pay
Mobile text-to-pay, in-person payment terminals, credit card surcharging, Affirm financing, CDK write-back
Kimoby Go
Loaner fleet management with GPS tracking, digital contracts, damage documentation, BMW OTA connectivity
Marketing & Retention
Declined service follow-up, recall campaigns, warranty expiry, tire season, CSI follow-up automation
DMS Integrations
CDK (with write-back) · Reynolds · PBS · Tekion · DealerTrack · Autosoft · Serti
OEM Approvals
BMW Activities Fund · VW eConnect & CMC · Ford Commitment Program (qualifying)
Transparent pricing. No surprises.
Month-to-month. No setup fee. No long-term contract.
“The team at Kimoby has been exceptional in every aspect of our partnership. They represent the company with pride, enthusiasm, professionalism, and deep knowledge. They consistently go above and beyond to ensure all questions are answered promptly and thoroughly. If they didn’t have an immediate answer, they quickly followed up with the correct information. In short, the Kimoby team is outstanding!”
Gary Ralston
Parts & Service Director at Zimmerman Honda
What makes Kimoby the best Impel alternative?
Evaluating multiple platforms? Use this checklist during your demos.
| Capability | Kimoby |
|---|---|
| Two-way SMS texting with media | ✓ |
| Video inspections with AI-generated estimates | ✓ |
| Digital estimates with customer approve/decline | ✓ |
| Mobile payments (text-to-pay) | ✓ |
| In-person payment terminals | ✓ |
| Credit card surcharging | ✓ |
| Service financing (Affirm) | ✓ |
| Loaner fleet management with GPS | ✓ |
| Digital loaner contracts | ✓ |
| Kimoby Voice (AI missed call agent) | ✓ |
| Marketing campaigns (declined work, recalls) | ✓ |
| CSI follow-up automation | ✓ |
| DMS-driven campaign targeting (VIN, mileage, history) | ✓ |
| Appointment-aware suppression | ✓ |
| Declined service retargeting | ✓ |
| Recall campaign automation | ✓ |
| Self-serve campaign builder | ✓ |
| Month-to-month, no contract | ✓ |
| Transparent published pricing | ✓ |
Fully integrates with your ecosystem
FAQ
What does Kimoby's marketing module include?
Targeted campaigns for declined service, recall outreach, warranty expiry, tire season, and retention. DMS-triggered. SMS-delivered. Self-serve interface. Compliance dashboard tracks opt-outs and performance.
Does Kimoby use DMS data for campaign targeting?
Yes. Kimoby reads VIN, mileage, service history, and appointment status from the DMS. Recall campaigns match VINs to customer profiles automatically. No manual list building.
Can Kimoby exclude customers who already have appointments?
Yes. Customers with an upcoming appointment are automatically excluded. Automated sequences also stop when a customer books.
Does Kimoby handle declined service follow-up?
Yes. Automatic text follow-up for declined services at set intervals. Specific to the services declined. Includes a link to book.
What does Kimoby include beyond marketing?
Texting, video inspections with AI-generated estimates, digital estimates, mobile payments with surcharging and Affirm, in-person terminals, loaner management with GPS, Kimoby Voice for missed calls, and CSI automation. One platform. One vendor.
How much does Kimoby cost?
Transparent pricing at kimoby.com/pricing. Month-to-month. No setup fee. No long-term contract.
Thinking About Making the Switch to Kimoby?
Our team is here to guide you every step of the way to make sure the transition is easy and stress-free.
- Seamless integration with all major DMS
- In-person onboarding and training available
- 24/7 support whenever you need it
- Dedicated Account Manager to support your dealership’s success
Some of our 1000+ customers
Want to see Kimoby in action?
Book a demo with one of our experts and learn about everything our DES has to offer!