Kimoby vs Impel

Impel focuses on AI marketing. With Kimoby, marketing is one module inside a full Service Lane OS that covers texting, inspections, estimates, payments, loaners, and Kimoby Voice.

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How is Kimoby different from Impel?

Impel focuses on AI-powered marketing across the dealership. Kimoby is a Service Lane OS where marketing is one module inside a full service workflow. Campaigns for declined service, recalls, warranty expiry, and tire season are triggered by DMS data: VIN, mileage, service history, and appointment status. No manual list building.

Because Kimoby's marketing module is connected to the same platform advisors use for texting, inspections (also called digital MPI), estimates, and payments, the customer journey is continuous. A recall campaign drives a booking. The advisor sends a video inspection. The customer approves. Payment is collected. Everything flows through one system tied to the RO.

What the service advisor gets with Kimoby

Customer arrives, advisor texts from the same platform

Technician sends video inspection

AI generates customer-facing estimate

Customer approves or declines each line item

Payment collected via text or terminal

Declined services queued for follow-up campaign

CSI survey sent automatically post-service

Positive CSI triggers Google review request

Results dealerships see with Kimoby

1,000+

dealerships across North America

160+

staff hours saved monthly at Honda & Toyota of Seattle

24% → 51%

approval rates with video (J.D. Power 2024)

What you get with Kimoby

One platform, four modules, on the DMS you already have.

Service Lane OS

Where your advisors spend their day. Every module plugs into it.

Digital InspectionVideo-to-CustomerDigital EstimatesCSI SurveysSMS TextingStatus UpdatesOne-tap ApprovalsAI-drafted EstimatesAppointment Reminders

Voice

The service calls your team can't pick up, answered.

Voice picks up what your advisors miss, takes the message and drops it in the thread. It doesn't book appointments yet.

✓Your advisors' phones ring first
✓Caller and RO identified from your DMS
✓Transcript, summary and sentiment in the thread
✓Status updates without the advisor picking up

Pay

Mobile and in-person payments in one place.

Pay from the text before pickup, or at the counter. Surcharge and Affirm built in.

✓Text-to-pay and in-person terminals
✓Credit card surcharging where your state allows it
✓Financing with Affirm
✓CDK writeback

Go

Loaners you can see.

Digital contracts and damage photos on every unit. Tracking through OEM over-the-air connectivity or an OBD-II device.

✓Pre-visit check-in by text
✓Digital contracts and damage documentation
✓OEM over-the-air tracking for Toyota, Lexus, Mercedes-Benz and BMW
✓Fuel and damage charges from the contract

Grow

Campaigns your team sends.

Reminders, recall, declined work, tire season. Your BDC builds and sends them.

✓Service reminders and recall outreach
✓Declined-work follow-up
✓Seasonal and reactivation campaigns
✓Reviews and reputation management

Works with your DMS

CDK with writebackReynolds & ReynoldsPBSTekionDealerTrackAutosoftSertiDealer VuQuorum

OEM approvals

Service lane and communication programs

BMW Activities FundVW eConnect & CMCGM Canada approved vendorFord Commitment Program

Loaner programs (Kimoby Go)

ToyotaLexusMercedes-BenzBMW

Ford: qualifying vendor, submitted for the 2027 list.

Month-to-month, no long-term contract. Setup is $2,000 virtual or $6,000 on-site, first month included.

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“The team at Kimoby has been exceptional in every aspect of our partnership. They represent the company with pride, enthusiasm, professionalism, and deep knowledge. They consistently go above and beyond to ensure all questions are answered promptly and thoroughly. If they didn’t have an immediate answer, they quickly followed up with the correct information. In short, the Kimoby team is outstanding!”
Gary-r

Gary Ralston

Parts & Service Director at Zimmerman Honda

What makes Kimoby the best Impel alternative?

Evaluating multiple platforms? Use this checklist during your demos.

Capability Kimoby
Two-way SMS texting with media ✓
Video inspections with AI-generated estimates ✓
Digital estimates with customer approve/decline ✓
Mobile payments (text-to-pay) ✓
In-person payment terminals ✓
Credit card surcharging ✓
Service financing (Affirm) ✓
Loaner fleet management with GPS ✓
Digital loaner contracts ✓
Kimoby Voice (AI missed call agent) ✓
Marketing campaigns (declined work, recalls) ✓
CSI follow-up automation ✓
DMS-driven campaign targeting (VIN, mileage, history) ✓
Appointment-aware suppression ✓
Declined service retargeting ✓
Recall campaign automation ✓
Self-serve campaign builder ✓
Month-to-month, no contract ✓
Transparent published pricing ✓

Fully integrates with your ecosystem

FAQ

What does Kimoby's marketing module include?

 

Targeted campaigns for declined service, recall outreach, warranty expiry, tire season, and retention. DMS-triggered. SMS-delivered. Self-serve interface. Compliance dashboard tracks opt-outs and performance.

Does Kimoby use DMS data for campaign targeting?

 

Yes. Kimoby reads VIN, mileage, service history, and appointment status from the DMS. Recall campaigns match VINs to customer profiles automatically. No manual list building.

Can Kimoby exclude customers who already have appointments?

 

Yes. Customers with an upcoming appointment are automatically excluded. Automated sequences also stop when a customer books.

Does Kimoby handle declined service follow-up?

 

Yes. Automatic text follow-up for declined services at set intervals. Specific to the services declined. Includes a link to book.

What does Kimoby include beyond marketing?

 

Texting, video inspections with AI-generated estimates, digital estimates, mobile payments with surcharging and Affirm, in-person terminals, loaner management with GPS, Kimoby Voice for missed calls, and CSI automation. One platform. One vendor.

How much does Kimoby cost?

 

Transparent pricing at kimoby.com/pricing. Month-to-month. No long-term contract.

Thinking About Making the Switch to Kimoby?

Our team is here to guide you every step of the way to make sure the transition is easy and stress-free.

  • Seamless integration with all major DMS
  • In-person onboarding and training available
  • 24/7 support whenever you need it
  • Dedicated Account Manager to support your dealership’s success
A Kimoby employee at a desk working with two computer screens.

Some of our 1000+ customers

Want to see Kimoby in action?

Book a demo with one of our experts and learn about everything our DES has to offer!