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Kimoby vs Impel

Impel focuses on AI marketing. With Kimoby, marketing is one module inside a full Service Lane OS that covers texting, inspections, estimates, payments, loaners, and Kimoby Voice.

How is Kimoby different from Impel?

Impel focuses on AI-powered marketing across the dealership. Kimoby is a Service Lane OS where marketing is one module inside a full service workflow. Campaigns for declined service, recalls, warranty expiry, and tire season are triggered by DMS data: VIN, mileage, service history, and appointment status. No manual list building.

Because Kimoby's marketing module is connected to the same platform advisors use for texting, inspections (also called digital MPI), estimates, and payments, the customer journey is continuous. A recall campaign drives a booking. The advisor sends a video inspection. The customer approves. Payment is collected. Everything flows through one system tied to the RO.

What the service advisor gets with Kimoby

Customer arrives, advisor texts from the same platform

Technician sends video inspection

AI generates customer-facing estimate

Customer approves or declines each line item

Payment collected via text or terminal

Declined services queued for follow-up campaign

CSI survey sent automatically post-service

Positive CSI triggers Google review request

Results dealerships see with Kimoby

1,000+

dealerships across North America

160+

staff hours saved monthly at Honda & Toyota of Seattle

24% → 51%

approval rates with video (J.D. Power 2024)

What Kimoby includes beyond marketing

Marketing is one module inside the full Service Lane OS. The full platform includes:

Service Lane OS

Two-way texting, video inspections with AI-generated estimates, digital estimates with approve/decline

Kimoby Pay

Mobile text-to-pay, in-person payment terminals, credit card surcharging, Affirm financing, CDK write-back

Kimoby Go

Loaner fleet management with GPS tracking, digital contracts, damage documentation, BMW OTA connectivity

Marketing & Retention

Declined service follow-up, recall campaigns, warranty expiry, tire season, CSI follow-up automation

DMS Integrations

CDK (with write-back) · Reynolds · PBS · Tekion · DealerTrack · Autosoft · Serti

OEM Approvals

BMW Activities Fund · VW eConnect & CMC · Ford Commitment Program (qualifying)

Transparent pricing. No surprises.

Month-to-month. No setup fee. No long-term contract.

See Pricing →
“The team at Kimoby has been exceptional in every aspect of our partnership. They represent the company with pride, enthusiasm, professionalism, and deep knowledge. They consistently go above and beyond to ensure all questions are answered promptly and thoroughly. If they didn’t have an immediate answer, they quickly followed up with the correct information. In short, the Kimoby team is outstanding!”
Gary-r

Gary Ralston

Parts & Service Director at Zimmerman Honda

What makes Kimoby the best Impel alternative?

Evaluating multiple platforms? Use this checklist during your demos.

Capability Kimoby
Two-way SMS texting with media
Video inspections with AI-generated estimates
Digital estimates with customer approve/decline
Mobile payments (text-to-pay)
In-person payment terminals
Credit card surcharging
Service financing (Affirm)
Loaner fleet management with GPS
Digital loaner contracts
Kimoby Voice (AI missed call agent)
Marketing campaigns (declined work, recalls)
CSI follow-up automation
DMS-driven campaign targeting (VIN, mileage, history)
Appointment-aware suppression
Declined service retargeting
Recall campaign automation
Self-serve campaign builder
Month-to-month, no contract
Transparent published pricing

Fully integrates with your ecosystem

FAQ

What does Kimoby's marketing module include?

 

Targeted campaigns for declined service, recall outreach, warranty expiry, tire season, and retention. DMS-triggered. SMS-delivered. Self-serve interface. Compliance dashboard tracks opt-outs and performance.

Does Kimoby use DMS data for campaign targeting?

 

Yes. Kimoby reads VIN, mileage, service history, and appointment status from the DMS. Recall campaigns match VINs to customer profiles automatically. No manual list building.

Can Kimoby exclude customers who already have appointments?

 

Yes. Customers with an upcoming appointment are automatically excluded. Automated sequences also stop when a customer books.

Does Kimoby handle declined service follow-up?

 

Yes. Automatic text follow-up for declined services at set intervals. Specific to the services declined. Includes a link to book.

What does Kimoby include beyond marketing?

 

Texting, video inspections with AI-generated estimates, digital estimates, mobile payments with surcharging and Affirm, in-person terminals, loaner management with GPS, Kimoby Voice for missed calls, and CSI automation. One platform. One vendor.

How much does Kimoby cost?

 

Transparent pricing at kimoby.com/pricing. Month-to-month. No setup fee. No long-term contract.

Thinking About Making the Switch to Kimoby?

Our team is here to guide you every step of the way to make sure the transition is easy and stress-free.

  • Seamless integration with all major DMS
  • In-person onboarding and training available
  • 24/7 support whenever you need it
  • Dedicated Account Manager to support your dealership’s success
A Kimoby employee at a desk working with two computer screens.

Some of our 1000+ customers

Want to see Kimoby in action?

Book a demo with one of our experts and learn about everything our DES has to offer!