One Platform, Endless Ways to Drive Growth at North Penn Volkswagen
North Penn Volkswagen uses Kimoby’s all-in-one platform to engage customers throughout their service journey. From bringing customers back with targeted campaigns to sending personalized videos during their service and more, North Penn Volkswagen is raising the bar for customer engagement, and the results speak for themselves.
Results
In just 12 months, North Penn Volkswagen saw:
$348 lift per RO
when videos were used to recommend additional repairs.
1,800 additional appointments
booked through targeted campaigns for promotions and maintenance reminders.
10–15% campaign response rate
within 24 hours, far exceeding the 6–8% industry average from traditional hard mail.
“It’s like having a marketing company built into your DMS. We went from calling roughly 250 customers per month to building a campaign in a matter of minutes."
Ken Benton
Service Manager at North Penn Volkswagen
The Challenge
Before Kimoby, North Penn Volkswagen relied on two separate vendors. The dealership often faced delivery issues, inconsistent communication, and limited support. They needed one reliable solution to handle both customer outreach and service communication
The Solution
North Penn Volkswagen turned to Kimoby to connect every part of their customer communication on one platform.
Bringing customers back at the right time
Personalized campaigns for maintenance reminders and promotions helped the dealership fill their schedule faster and reach customers when they were most likely to book.
Building trust through visual transparency
Service advisors sent send videos to explain recommended repairs clearly, helping customers understand the work needed and approve it with confidence.
Keeping customers informed from start to finish
Automated text updates kept customers in the loop throughout their service visit, reducing phone calls, improving transparency, and enhancing the overall experience.
“If you’re looking for any kind of eMPI software, video texting, or marketing text campaigns, this is your all-in-one package. It has everything you need."
Ken Benton
Service Manager at North Penn Volkswagen
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