Seaside Chevrolet Turns Its Customer List Into $110K in Booked Service Revenue

Seaside Chevrolet has run its service lane on Kimoby since 2022. But a full schedule this month is no guarantee for the next: tire season ends, no-shows pile up, and even loyal owners drift. So the team put years of vehicle and service history to work, texting the right offer to the right owners at the right time. Over the past 12 months, those campaigns booked 394 appointments and nearly $110K in service revenue. Customers the store hadn't seen in months were back in the bays.

Results

$109.8K in service revenue

Attributed to five targeted text campaigns over 12 months.

394 appointments booked

Owners who were due, overdue, or hadn't been in for months, back on the schedule.

~21,800 texts sent, hands-free

Reminders and follow-ups that go out on their own, keeping the schedule full between campaigns.

“These are customers we hadn't seen in months. One text with the right offer and they're back in our bays instead of someone else's."

Melissa Leger

Variable Operations Coordinator at Seaside Chevrolet

Every service manager knows the swing. Tire season packs the bays, then the quiet weeks follow. A customer who came in like clockwork skips a visit, then another, and suddenly it's been six months. Seaside Chevrolet's service lane runs strong, and the team wanted to keep it that way: a schedule that stays full week after week, not just when the phone rings. The raw material was already there, in years of vehicle and service history. The job was to turn it into appointments.

The right offer, texted to the right owners
With Kimoby's campaign tool, the Seaside team built lists straight from their vehicle and service data. No spreadsheet exports, no manual digging. Each offer landed directly on the customer's phone, and every reply came back into the same Kimoby inbox the team already works out of. No new program to learn or extra window to watch.

In the last 12 months, they booked 394 appointments and $109,787 in service revenue, from customers the store already had in its records from only 5 targeted campaigns.

Texts that keep working between campaigns
Campaigns fill the schedule in bursts. What keeps it full every day is a set of texts that send themselves, each one matched to the customer and their vehicle. Appointment reminders cut down on no-shows. Maintenance and inspection reminders bring owners back on schedule. And a follow-up after every visit asks how it went, catching problems before they turn into a bad survey. Over 12 months, roughly 21,800 of these texts went out without an advisor lifting a finger.