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Murray Chevrolet Winnipeg Reclaims Their Top CSI Ranking

Murray Chevrolet Winnipeg had long been the regional benchmark for CSI, until a gradual slide knocked them down to 3rd place. By putting Kimoby at the center of their follow-up process and reaching every customer after every service visit, they climbed from 3rd to 2nd, then all the way back to 1st. They hit their 2026 CSI goal before March.

case study background

Results

#1

CSI ranking reclaimed, after climbing from 3rd place.

By March

2026 annual goal achieved, months ahead of schedule.

100%

of customers followed up personally, after every visit.

“Using Kimoby to communicate with every client after every visit has been huge. It has been the reason we've been able to stay on top of CSI."
amanda_ritchot

Amanda Ritchot

Certified Express Manager

The Challenge

Murray Chevrolet Winnipeg had historically held the #1 spot for CSI in their region, but over time their ranking slipped to 3rd. Without a reliable way to hear from customers right after their visit, problems turned into poor survey scores before anyone could step in, and there was no consistent loop connecting the service team to how customers actually felt.

The Solution

Murray Chevrolet Winnipeg used Kimoby to make one thing non-negotiable: every customer gets a follow-up text message after every visit asking whether they were satisfied with their service.

Positive replies are shared with service advisors to recognize good work. And when a negative reply comes in, it gets addressed right away, before it becomes a survey score.

Since the whole process is automated, no visit goes unacknowledged, and Kimoby makes it possible to keep that standard without adding complexity to the team's day.

The results followed. Murray Chevrolet Winnipeg moved from 3rd to 2nd, then kept climbing until they were back at #1. Their annual CSI target for 2026 was met before March.

Murray_Chevrolet

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