From Multiple Tools to One Solution: Randy Marion Auto Group’s Move to Kimoby

Randy Marion Auto Group needed better visibility into operations and a more efficient way to manage communications across their locations. With Kimoby, they now have a centralized platform that connects the entire service team—from frontline advisors to the executive board—with real-time data, faster workflows, and a consistent customer experience.

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Results

Faster, data-driven decisions

Executives now use real-time insights to make smarter calls across locations, improving agility and operational focus.

Lower software costs and higher efficiency

With fewer tools to manage and simpler workflows, staff productivity increased and tech spending dropped.

More consistent CSI across all stores

Automated messaging and standardized communication help deliver a unified brand experience customers can count on.

“Before Kimoby, the sofware adoption was a challenge. Kimoby made our operations a lot more seamless and it consolidated all of our data."
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Jennifer Marion Mills

Vice President at Randy Marion Automotive

The Challenge

Managing multiple rooftops meant dealing with scattered systems, inconsistent service processes, and limited access to live performance data.

Each dealership had its own way of communicating with customers, which made it hard to track CSI and protect the group’s brand reputation. At the executive level, decision-makers lacked clear, timely insights into what was happening across stores. The result was more time spent searching for answers and less time making strategic moves.

 

The Solution

Real-time reporting across all rooftops
Kimoby gave the executive team immediate access to key metrics across stores, making it easier to spot trends, address issues early, and align strategy across the group.

Simplified tech stack and workflows
By consolidating communication into Kimoby and the DMS, employees now work from just two tabs. This cut unnecessary tools, lowered costs, and made onboarding simpler for new hires.

Automated, consistent CSI communication
Kimoby automated follow-ups and service updates, giving every dealership a consistent customer touchpoint while freeing up time for staff to have more meaningful conversations.

 

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