Greensboro Honda Books 60 Appointments in 24 Hours with One Campaign
Greensboro Honda doesn't run Sunday hours. When an unexpectedly slow month left the team short of where they wanted to be, the service manager made a bold call: open on a Sunday, three days out, with a same-day SMS campaign built in Kimoby to drive traffic. Within 24 hours, 60 appointments were on the book and they had to open additional slots to keep up.
Results
60 appointments booked
within 24 hours of the campaign going live.
Over $36,200 in CP revenue
generated directly from text responses.
Additional slots opened
The Sunday filled so fast the team had to add capacity to keep up with demand.
Products
“I can't believe the amount of traffic that was generated this quickly.”
Zach Cannon
Service Director at Greensboro Honda
The Challenge
Greensboro Honda's service drive runs consistently strong. Then one month, traffic came in softer than expected. With the end of the month approaching and limited time to recover, the team needed a fast, targeted way to bring customers in and fill the calendar.
The Solution
Reaching customers directly, without the manual work
With Kimoby's campaign tool, the team built a targeted list from their DMS data in minutes, no spreadsheet exports, no manual digging. The offer landed directly on customers' phones as a text message. For a team working with a three-day window, that difference in speed was everything.
Results that speak for themselves
Within 24 hours of the campaign going out, 60 appointments were on the calendar. The Sunday filled so fast the team had to open additional slots to keep up, and the campaign generated over $36,200 in CP revenue attributed directly to text responses.
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