Michael Hohl Subaru turned on-site training into growth from day one

One on-site visit from Kimoby gave the team the structure, confidence, and momentum they needed to roll out new tools the right way. They launched campaigns during training, adopted videos right away, and built a repeatable process that delivered results within days.

Results

72% of CP/ROs included a video in the first month

Video adoption took off quickly, and the team now has a consistent process to build customer trust.

600% increase in online bookings

Customers are now booking more often and more quickly. Compared to before, online appointments increased 6X after onboarding with Kimoby.

439 appointments booked through campaigns in the first 2 months

439 appointments were booked in two months, equal to a full week’s worth of service volume.

“It was easier to get the process right with someone here beside us. We were able to make adjustments on the spot, and the buy-in from the team has been incredible.”

Steve Dix

Service Director at Michael Hohl Subaru

Michael Hohl Subaru needed a clear, consistent process for video-to-customer (V2C). They were losing money when vehicles came in with pre-existing damage and there was no visual proof to back up the service team. At the same time, they wanted to send videos with every RO to increase customer engagement and approval rates.

They had tried another video solution in the past, and while the team used it, the process created too much friction. The management team didn’t want to go through another rollout that left them without a solid process.

Hands-on support from day one
On site, the Kimoby team worked directly with service staff and technicians to build a clear process, help with adoption, and fix any roadblocks as they came up. This hands-on support allowed them to identify a few technical issues and solve them on the spot.

A clear process for 100% video adoption
The dealership wanted every RO to include a video. Kimoby helped them build a workflow that the team could follow consistently, including walkarounds for incoming damage. Now videos are going out regularly and the team has visual proof to protect against damage claims and support repair recommendations.

Campaigns launched during training
Kimoby didn’t just walk through the product. During training, the team launched their first marketing campaigns and started receiving customer responses within the first minute.