How Northwest Lexus is Generating up to $30,000 per Campaign

Northwest Lexus upgraded their communication strategy with Kimoby, replacing manual outreach with targeted SMS campaigns and automated reminders. The result: faster bookings, stronger customer engagement, and up to $30,000 in additional revenue per campaign.

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Results

Up to $30,000 in revenue per campaign

Tire and recall campaigns brought in more business, with some generating as much as $30,000 in service revenue.

Faster booking confirmations

Customers confirmed appointments right away by replying to texts, cutting down delays and filling the calendar faster.

Higher campaign response rates

Compared to emails or phone calls, SMS campaigns delivered stronger engagement and helped convert more outreach into actual appointments.

More efficiency for staff

The team no longer had to manually manage reminders or follow-ups. This freed up time and reduced the workload on advisors.

“Communication is a really important part of a customer’s experience. With Kimoby, we’re able to keep that consistent and scalable across the team.”
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Klaudia Sanecka

Group Manager BDC for Policaro

The Challenge

Northwest Lexus wanted to drive more traffic to their service department without increasing their team's workload.

Their team spent too much time chasing customers by phone and email. Campaigns were difficult to manage and often delivered poor results. The team needed a faster, more efficient way to connect with customers and fill open time slots.

 

The Solution

The dealership partnered with Kimoby to bring automation and real-time communication to their service operations.

They launched personalized campaigns for seasonal tire changes and recall outreach. Appointment confirmations and reminders were automated directly through their DMS. Two-way texting made it easier for guests to respond instantly and for advisors to follow up in real time.

 

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