Smartphones continue to be the preferred device to connect with others1. Globally, the volume of text messages and users has been growing every year for the past decade. Indeed, despite generational differences in text message volume and frequency, almost every adult in North America texts on a weekly basis.
When it comes to using text messaging for businesses, what reasons make them consider this communication channel to engage with their customers? In this post, we will have a close look at five statistics that are relevant for businesses.
According to the PewResearchCenter survey, “97% of smartphone owners use text messaging at least once over the course of the study period, making it the most widely-used basic feature or app; it is also the number-one feature that is used most frequently, as the smartphone owners in this study reported having used text messaging in the past hour in an average of seven surveys.”
In 2016, Forbes stated that the open rate for text messages was at 99%. This number has slightly decreased, and according to recent articles3, a text message today has a 90% open rate on average, while an email has only a 20% open rate. Wow! Those are still staggering statistics! There’s little wonder that text messaging appears to be a powerful tool that many marketers and service managers foster when it comes to reaching out to their targeted audiences.
Text messages are read, on average, in under five seconds. Even more impressive: 90% of them are opened in the same timelapse; that is a far cry from emails, which are only opened 20% of the time on average. What channel would you use to push a targeted offer to your customers? Texting offers better and faster reach.
Let’s compare texting to another communications channel. Response rates from text messages are 209%4 higher than those from phone calls. In business, the numbers are even more significant, as SMS response rates are 295% higher than the rates from the phone calls. So when it comes to confirming appointments, it is no surprise that text messaging is the favorite channel for businesses. Moreover, 55% of consumers prefer SMS for appointment reminders, while 35% of consumers prefer email for these types of notifications.
Did you know that the average response time for a text message is just 90 seconds? This differs vastly from average response time for an email, which is 90 minutes, according to CTIA.org. This metric shouldn’t be a real surprise as people keep their phones handy wherever they are and receive an alert (sound, pop-up and or vibration) when they get a text message. Not too many people can resist taking a quick look at their phones’ screen? How long can you go without taking a sneak peek?
Some businesses are already tapping into the huge opportunity that text messaging can offer to engage with customers. However, what made them decide to add text messaging to their marketing initiatives? Find out the answers by reading our blog post What value does text messaging bring to businesses?
If you are not using texting for your business, you may want to start looking for the best solution that will meet with your goals. Take a look at our platform.
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