Despite a 2% annual increase in vehicles sales, intensified competition has forced car dealerships to diversify their sources of income. To improve both their market shares and profitability, dealerships are making the switch from a focus on product value to a focus on customer value. Find out how business text messaging can help.
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According to recent statistics, automakers have recalled, on an annual basis, an average of 15 million vehicles. In the event of a recall, OEMs and dealers make every effort to contact their customers to get their recall repairs completed. This means a transparent communication with customers to keep them informed and happy through the whole recall process.
The way OEMs and dealers manage recalls has a significant impact on their brand image and the way they are perceived by the public. A recall is truly successful when the central focus is on the customer experience. The better the customer experience, the more seamless the recall will be.
Acquiring a new customer costs five times more than retaining an existing one. Because of this, automakers and dealerships are deploying substantial efforts to get them back for aftermarket service through improved customer service.
Most dealerships are aware that they need to offer high-quality customer service based on transparent communication with their customers. By offering a better customer experience, dealers will keep their customers happy and loyal.
By gathering their feedback before OEMs do, dealerships have the opportunity to collect timely, authentic, emotional feedback on what their customers think about their business as well as get actionable insights to improve satisfaction.
Using the right platform, dealerships can streamline feedback requests via text message, after each customer visit. They can automatically forward negative feedback to the most relevant staff, spot service issues as they arise, and proactively reach out to unhappy customers with speed and professionalism.
Increasing your absorption rate starts by collecting relevant information about them. The reason? This information can go a long way to making upsells and capturing more of the service business based on each customer’s unique needs.
Once you’ve pinpointed your customers needs, cross-sell and upsell them with tailored product recommendations, based on their interests and past purchases. Notify them of new product arrivals, hot deals, and seasonal specials. Spark engagement, increase traffic, and boost your revenue the smart way.
No-shows have a significant impact on service departments’ profitability. When customers miss appointments, there is one missing car in your shop; your mechanic’s idle time increases while expected revenue decreases. In order to reduce no-shows, you should proactively confirm their appointments.
It can be a time-consuming process to manage customer calls and emails. Many dealerships are now using business text message to enable their frontline service staff to streamline the appointment process and make car maintenance enjoyable and simple.
Vehicle pickups at the end of the day can often be synonymous to service personnel being overwhelmed at checkout. It also requires that service employees are working in the evening in order to offer a better customer experience to your customers.
With business text messaging, payment operations can be fast, streamlined and secure. You can request payments from ongoing text conversations and your customers will have the convenience to pay from their mobile phones.
Automotive manufacturers are well aware that digitalization of the dealerships is a must; many of them requiring their dealers to comply with such requirements. Business text messaging can be a great solution as part of a dealership’s own leap into the digital foray.
Whether its text conversations, automated messages, appointment reminders, satisfaction follow-ups, targeted campaigns or payments, business text messaging can help you carry out all types of marketing, sales and customer service initiatives.
Inventory management is a key challenge for parts departments. Dealerships order parts and the many times, customers never comes back to buy them. Because parts are sitting on the shelves, dealerships need to make sure that appointments are scheduled as soon as they receive a special orders.
As parts age, dealerships don’t want to keep old and useless parts in inventory. That’s time for focused promotional campaigns! Business text messaging can be leveraged to communicate with profiled customers and get those parts off your shelves!
Your performance is measured in terms of numbers and KPIs. Kimoby can help you improve most of them.
Once installed in your dealership, Kimoby will help you:
Whatever the size of your dealerships, Kimoby platform can help you improve your key performance indicators.
Once installed in your dealership, Kimoby will help you:
Whether you manufacture cars, trucks, motorbikes, powersports or other vehicles, Kimoby will be your go-to solution.
Once installed in your dealerships, Kimoby will help you:
Simply recommend Kimoby to your dealers' network and get the benefits out of it. Get in touch with us to learn more.
Kimoby is a cloud-based communication and customer engagement platform that helps property management businesses of all sizes instantly connect with their tenants and leads through texting and multimedia messaging.
Configure the platform as per your business needs and use the information you have on your tenants and leads to send them personalized information and offers that resonate.
Kimoby gathers all the conversation with your audiences in one easy interface designed for effective teamwork and seamless staff collaboration.
Ready to breathe new life into your customer communications?