- Lina Policaro, General Manager, Northwest Lexus
Traditional marketing tactics to reach their clientele were not meeting their expectations. Emails were not answered, calls were time-consuming and everything got very expensive with little to no results.
Northwest Lexus switched their entire communication strategy to Kimoby. With this tool, having a private and instant communication channel with their guests is allowing them to promptly send and receive answers on a large scale making their team highly effective and being able to service more guests, therefore more cars.
Setting themselves up for success, Northwest Lexus put in place many different automation with their DMS integrations, appointment confirmation and reminder messages as well as various marketing campaigns such as tire season and recall campaigns. Their customers loved the convenience of being able to answer right away which resulted in increasing the open and response rate.