People are addicted to their phone. The younger the users, the more dependent they are. They check it all day long and at night too. What about you? Have you checked your phone today? I bet you did and probably several times. According to Deloitte 2018 Global Mobile Consumer Survey, Americans are viewing their smartphones more often than ever before, on average 52 times per day.
Smartphone owners use their phone for everything from social networking, video consumption, games, fitness monitoring, music, and online banking. However, that’s not all! They may also book appointments, read the news, create lists and also shop while others set reminders, use their phone to control TV, send text messages and emails, take pictures, check the weather, find their way and incidentally make calls. Phones have turned into the Swiss knife of our time.
There’s a unanimous agreement among consulted studies that texting in 2018 is the most popular communication channel used by mobile users with 93% of consumers1 in the US. Indeed, texting is today the most widely opened and used application on smartphones, as per a Nielsen report. Even though the volume and frequency of text messaging are higher for men and women under 40, it appears that the numbers are increasing for those over 55. Today almost every adult in North America text weekly.
A substantial majority of consumers2 (70%) prefer to receive service-based messages on their mobile device rather than any other device. Not only consumers want to receive these time-sensitive messages on the device they have with them at all times – they expect organizations to offer mobile service messaging as well.
The reasons are tightly linked to the perception users have of texting. To them, text messaging is synonymous of:
We can conclude that there are several reasons why consumers want to text with businesses. However, here are the main reasons:
Indeed, businesses saw the opportunity to leverage this powerful communication channel to engage with their customers. So it is no surprise that some of them added text messaging to their toolbox to implement their marketing strategies. Find out how by reading our post What value does text messages bring to businesses?
More and more businesses use texting to increase customer satisfaction and drive productivity for their business. In today’s environment the real question is not whether you need a texting solution or not but when are you going to offer one to your client!
If you are not using texting for your business today, you may want to start looking for the best solution that will meet with your goals. Please take a look at our platform.
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