People are addicted to their phones. The younger the users, the more dependent they are. They check them all day long and at night too. What about you? Have you checked your phone today? You most probably have several times. According to the Deloitte 2018 Global Mobile Consumer Survey, Americans check their smartphones more often than ever before—on average 52 times per day.
Smartphone owners use their devices for many things, including social networking, videos, games, fitness monitoring, music, and online banking. However, that’s not all! They may also book appointments, read the news, create lists and also shop. Still, others set reminders, use their phone to control TV, send text messages and emails, take pictures, check the weather, find their way around town and make calls. Phones have turned into the Swiss army knife of our time.
There is unanimous agreement among studies that texting in 2018 is the most popular communication channel used by mobile users. In fact, 93% consumers in the US enjoy texting Today, texting is the most widely used application on smartphones, as per a Nielsen report. Even though the volume and frequency of text messaging are higher for men and women under 40, it appears that the numbers are increasing for those over 55. Almost every adult in North America texts on a weekly basis.
A substantial majority of consumers2 (70%) prefer to receive service-based messages on their mobile devices, rather than any other device. Consumers want to receive these time-sensitive messages on the devices that they have with them at all times.
The reasons are tightly linked to the perception users have of texting. To them, text messaging is synonymous with:
There are many reasons why consumers want to text with businesses. However, here are the main reasons:
Many businesses have recognized that text messaging can be a powerful tool to use within their overall marketing strategies, increase customer satisfaction and drive productivity. Find out how by reading our post What value does text messages bring to businesses?
If you are not using texting for your business today, you may want to start looking for the best solution that will meet with your goals. Please take a look at our platform.
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