The shortage of skilled workers and the rise in turnover rates imposes new challenges for human resources professionals. In terms of recruiting, it has become increasingly important to reach candidates quickly. Recruiters are turning to new tools and technologies to help them communicate with job seekers. Text messages are part of these solutions. With over 60% of recruiters using text messages1, it’s becoming more and more common to text during interview processes. Here are four reasons why recruiters should start texting.
Most job applicants already have full-time jobs. This makes it tricky to schedule interviews since candidates might not be available to take calls if a recruiter is trying to reach them during business hours. Phone calls are disruptive and job seekers usually want to keep their searches confidential, forcing recruiters to leave several voicemails and playing telephone tag with their candidates before being able to talk to them.
Emails are more discreet than phone calls; however, they also aren’t immediate. On average, professionals look at their emails 15 times per day2, whereas phones are checked 52 times per day. The delay between exchanges can also be impacted because certain candidates aren’t comfortable checking their personal emails at work out of fear of getting caught.
It’s important for human resources to take these delays into consideration, no matter how small they may seem. The market today is extremely competitive and the best candidates may only have to wait 10 days before finding a new job3.
Reducing delays will help recruiters hire quality candidates as well as improve the company’s brand image. Approximately one in two candidates (53%) say they trust a company more when it reaches out quickly because it makes them feel valued4. On the other hand, a company that takes too much time to respond can leave candidates feeling as though the company isn’t interested in their application. Some candidates also perceive late responses as a sign of disrespect.
When was the last time you spent a day without your phone? I’m willing to bet it doesn’t happen often. Smartphones have become omniscient in our daily lives, which is why it isn’t surprising that candidates are indicating that they’re ready to start texting during job interview processes. Today, two-thirds of job seekers (64%) say they would rather be contacted via text message than by email or phone call5 by recruiters.
This number is expected to rise since 86% of millennials say they feel positive about exchanging text messages during an interview process6. In 2025, millenials will consist of 75% of the workforce7.
Depending on the sector, recruiters will likely be dealing with candidates that are deskless employees since they represent 80% of today’s workforce8. This means that approximately 2.7 billion people9 have jobs that don’t offer an internet access or that have employees working mostly offsite. Basically, this means any employee that isn’t necessarily in front of their desk all day.
Think of jobs in construction, sales, retail and manufacturing. Text messages can offer a quick and undisruptive opportunity for human resources professionals to reach these candidates compared to phone calls and emails.
Recruiters usually have a database of potential candidates. Chances are, they’ll be the first to be reached when a new position opens. With text messages, recruiters can reach a large database by targeting candidates based on their profiles. Sending job offers through SMS is more personal and it enhances the candidate’s appreciation of the brand. It’s also a great way to stand out from other offers.
Text messages can also help keep candidates engaged in the recruiting process after they’ve sent out their resumes. With SMS communication platforms, it’s quick and easy to send automatic texts once interesting resumes are received. This helps to build relationships with candidates because they feel valued. They also have a confirmation that their resume was received by the HR department.
Adding text messages to your recruiting strategy is a great way to build personal relationships with your candidates and reduce delays between exchanges. Using text messages for recruiting is simple. However, in order to be effective, it must be properly implemented by following certain guidelines. If you’d like to get started, read our blog post 8 Best Practices for Effective Recruitment Texting.
If texting is not yet part of your recruiting strategy, you may want to start looking for the best solution that will meet your goals. Take a look at our platform.
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